Advertising for non-dummies

Sometimes, I’m good. I try to pick up a copy of the Guardian whenever I’m in the newsagent.  Flickr, Picnik, Last.fm and Remember The Milk have  all managed to crack open my online wallet at some point but in the main I’m a web parasite.

Every day I use the online Guardian to get my liberal prejudices, Facebook to stalk zombie sub-acquaintances and Google to basically function online. All these are dependent on advertising revenue yet I blithely ignore them. Hell, I even try and block them using various Firefox extensions when they get particularly annoying.

Maybe I delude myself that it’s some kind of penance, that merely by suffering irrelevant and gaudy adverts I am satisfying a sadistic advertiser’s desire.  A straight transmutation of pain into gain.

The rational alternative is that online adverts are there to be clicked. But since I’m not clicking them, who is? Judging purely from many the adverts, its that specific demographic called Idiots.  My surfing adventures are being powered by the infinite supply of compulsive clickers.

Here’s the kicker.

Who is going to pay for the bleeding-edge social media tools we all know and love if not the early-adopting, kool-aid drinking aviators like me?  If the mighty Facebook is ‘breaking even‘ with everything it knows about you, all the opportunity it has to target you and all the aforementioned demographic, what chance for lean, hackerphilic platforms like Twitter?  Google has put it’s money on Jaiku, so no help there.

Answers on a postcard, in comments or indeed tweeted at me if that’s what turns your key.  But preferably in comments.

Categories: Uncategorized

5 thoughts on “Advertising for non-dummies

  1. It seems as though startups that have some initial success manage to streamline themselves enough to keep a lean organisation going for years, so that they survive on things like nominal membership fees, ad revenue, and doses of capital. Think back over the social networking sites that have come, gone, or faded from prominence. Friendster? Tribe? Look at what’s happening at Live Journal.

    I guess what happens is that the initial excitement passes, users move on, and some new kid gets the attention.

  2. It’s not really your responsibility to fund these companies. They made their choice about business model, and if it doesn’t extract money from you then that’s too bad for them. Most startups live off VC or other forms of captial. It’s only when they get bought out that making money really becomes a concern.

  3. Hey Trish, thanks for the link, had missed that story and as Si says, is a great article. Ill have to try and make it to one of these meetups Si, they sound fun.

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